Janessa LantzThe three modalities of marketers (and a proposal on how they could improve hiring)Hiring marketers is hard.Feb 20, 20221Feb 20, 20221
Janessa LantzWhy you (yes you) should consider joining the dbt Labs marketing teamOver the next 24 months, the marketing team at dbt Labs is going to triple. We expect to grow from about 10 marketers and support folks…Aug 19, 20217Aug 19, 20217
Janessa LantzHow we do new marketing things at dbt Labsdbt Labs is an extremely community-oriented brand, and this means we end up doing marketing in some fundamentally different ways. One of…Apr 27, 2021Apr 27, 2021
Janessa LantzWhat makes a digital conference remarkable?Benedict Evans wrote a great article recently and it’s been bumping around in my brain quite a bit: Solving online events. Nothing in here…Jul 20, 2020Jul 20, 2020
Janessa LantzHow to coach new writersMy comfort zone is “aggressive editor.” I have no problem just jumping in, making changes, and getting a piece to where it needs to be…May 19, 20201May 19, 20201
Janessa LantzHow to respond to the dreaded: “Let’s do some PR for this”At some point, every marketer gets this request. This request almost always means, “We need to send a press release” and that is almost…Mar 26, 20201Mar 26, 20201
Janessa LantzWhat I keep forgetting about marketing communicationsWe had a big product launch last month that involved pricing changes. And I found myself in a pretty typical situation––we needed to send…Feb 21, 20201Feb 21, 20201
Janessa LantzThoughts on ticketing strategyWe’re in the process of planning our first annual conference for our open source product, dbt. So I’ve been thinking a lot about ticketing…Jan 28, 2020Jan 28, 2020
Janessa LantzStart with a hiring plan, not a job descriptionOne of the most valuable lessons I took away from my time at HubSpot is how to run a good hiring process. I’m at a ~16 person startup now…Jan 12, 2020Jan 12, 2020
Janessa Lantzthings that are more important than 1 million monthly blog viewsMarketers love writing about how they built big blogs, and while these stories are cool, it doesn’t mean the strategy is right for you.Jan 3, 20201Jan 3, 20201
