Over the next 24 months, the marketing team at dbt Labs is going to triple. We expect to grow from about 10 marketers and support folks (front-end engineering, design, analytics, ops) to somewhere in the 30s. …


dbt Labs is an extremely community-oriented brand, and this means we end up doing marketing in some fundamentally different ways. One of the biggest differences is in how we do new things.

We began planning the first dbt user conference late in 2019. At the time I was still marketer…


Benedict Evans wrote a great article recently and it’s been bumping around in my brain quite a bit: Solving online events. Nothing in here is particularly brilliant. He’s just saying out loud what most companies ignore as they continue to schedule multi-day “virtual conferences”. Conferences are a “bundle” of networking…


My comfort zone is “aggressive editor.” I have no problem just jumping in, making changes, and getting a piece to where it needs to be. This is a useful mode to work in when you have publishing deadlines to hit. …


At some point, every marketer gets this request. This request almost always means, “We need to send a press release” and that is almost always a waste of time. I’m going to assume you know why a random press release won’t solve your problem and move on from there.

Let’s…


We had a big product launch last month that involved pricing changes. And I found myself in a pretty typical situation––we needed to send an email to our current customers letting them know how the changes impacted their monthly payment.

This is not a super special or even particularly interesting…


Photo by 🇨🇭 Claudio Schwarz | @purzlbaum on Unsplash

We’re in the process of planning our first annual conference for our open source product, dbt. So I’ve been thinking a lot about ticketing strategy — pricing, promotions, etc.

I wanted to share my thoughts on this on the off chance that it would be valuable to someone else, or…


Photo by Bogdan Karlenko on Unsplash

One of the most valuable lessons I took away from my time at HubSpot is how to run a good hiring process. I’m at a ~16 person startup now and I no longer have the recruiting support I had at HubSpot, but for my first hire (it’s for an events…


Photo by Gavin McGruddy on Unsplash

It seems like every month there is another post from another marketing team about how they hit the all-important 1 million monthly views metric. I get it. It’s super impressive. I wish I could claim being the editor of such a successful blog. …


I wrapped up my time at HubSpot at the end of March, tomorrow is my first day at Fishtown Analytics. Here’s why I’m looking forward to the work ahead.

I joined RJMetrics in 2013. We were building a business intelligence product primarily for ecommerce companies. We believed that businesses could…

Janessa Lantz

Reader // Writer // Editor

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