Janessa Lantz·Feb 20, 2022The three modalities of marketers (and a proposal on how they could improve hiring)Hiring marketers is hard.A response icon1A response icon1
Janessa Lantz·Aug 19, 2021Why you (yes you) should consider joining the dbt Labs marketing teamOver the next 24 months, the marketing team at dbt Labs is going to triple. We expect to grow from about 10 marketers and support folks…A response icon7A response icon7
Janessa Lantz·Apr 27, 2021How we do new marketing things at dbt Labsdbt Labs is an extremely community-oriented brand, and this means we end up doing marketing in some fundamentally different ways. One of…
Janessa Lantz·Jul 20, 2020What makes a digital conference remarkable?Benedict Evans wrote a great article recently and it’s been bumping around in my brain quite a bit: Solving online events. Nothing in here…
Janessa Lantz·May 19, 2020How to coach new writersMy comfort zone is “aggressive editor.” I have no problem just jumping in, making changes, and getting a piece to where it needs to be…A response icon1A response icon1
Janessa Lantz·Mar 26, 2020How to respond to the dreaded: “Let’s do some PR for this”At some point, every marketer gets this request. This request almost always means, “We need to send a press release” and that is almost…A response icon1A response icon1
Janessa Lantz·Feb 21, 2020What I keep forgetting about marketing communicationsWe had a big product launch last month that involved pricing changes. And I found myself in a pretty typical situation––we needed to send…A response icon1A response icon1
Janessa Lantz·Jan 28, 2020Thoughts on ticketing strategyWe’re in the process of planning our first annual conference for our open source product, dbt. So I’ve been thinking a lot about ticketing…
Janessa Lantz·Jan 12, 2020Start with a hiring plan, not a job descriptionOne of the most valuable lessons I took away from my time at HubSpot is how to run a good hiring process. I’m at a ~16 person startup now…
Janessa Lantz·Jan 3, 2020things that are more important than 1 million monthly blog viewsMarketers love writing about how they built big blogs, and while these stories are cool, it doesn’t mean the strategy is right for you.A response icon1A response icon1
