Barbells vs. Treadmills: A Fresh Take on Content Strategy

When I started building the content marketing team at RJMetrics I did so on the same assumption many content teams are started on: I would hire great people, we would write amazing content that our target market loved. Say hello to search rank and leads!

It didn’t take long for me to realize how painfully flawed this idea was. I coached and trained. I watched my…

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Building the marketing team at dbt Labs

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