Customer Persona Definition

Janessa Lantz
5 min readSep 12, 2016

This post is part of the Brand Messaging for Startups Framework, an open-source marketing project. Contributions are welcome :)

📎 Template: Customer Persona Definition

In Man and His Symbols, Carl Jung writes:

Man, as we realize if we reflect for a moment, never perceives anything fully or comprehends anything completely.

He goes on to describe the scientific process of observing, collecting data, using our senses to make sense of the world, and how at some point, we still come up short of full…