Glad to hear this piece arrived at the right time :) Two parts here:

1. Just to be clear, we used the survey to identify the best topic area for the report. The report itself was based on customer behavior data in our database. It was not a survey-based research project.
2. I have a post in the queue that walks through the steps of the survey. I’m going to finish it at some point :) Hit that follow button and you’ll be informed when it’s out.