How we do new marketing things at dbt Labs

  • the chat experience (which all took place in the dbt Community Slack)
  • the content (offering an unusually high amount of feedback and support to speakers)
  • getting our internal team excited and involved in the event
  • how we wanted the event to feel (ended up doing no pre-recorded talks and opting for the potential mishaps but more “real” vibe of doing it live)

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Janessa Lantz

Janessa Lantz

Building the marketing team at dbt Labs