If I could choose one content marketing myth to destroy it would be the idea of “consistency.” Nobody cares if you publish at regular intervals. No one will stop reading your content if you don’t get out those “2–3 posts” per week. It’s the single worst piece of content marketing advice ever and people KEEP repeating it.

I think that’s what you’re referring to when you talk about not running your blog like a publication. “Committing to a punishing editorial calendar is actually lazy.” ← yes. It puts you on the treadmill of “Gotta say something” instead of thinking about the best possible thing to say or what you’re actually qualified to talk about.

You use the comparison of libraries. I’ve been starting to think of blogs as farms or gardnes. There are ways to “tend” your top 20% of content so you keep getting value out of it. Lymari Morales just wrote a piece that introduced me to the idea of a “growth editor” which I love. It’s that same concept. The growth editor curates the library, tends the little content garden, however you want to think of it. Whatever metaphor we choose, I’m happy more and more writers are moving away from the idea of the content factory and thinking about how to carve out our valuable little space on the internet.