I’m no longer employed by RJMetrics, so while this wasn’t written as content marketing for them, it is very much content marketing for me — I’m currently working as a self-employed content strategist. And you know what? It’s totally working! I have 3 calls scheduled this week with great companies interested in working with me because they read this piece. Content marketing works, but I highly doubt if I wrote 3 posts per week I could get 3x more leads.