LOVE the point about measuring content like a product manager. I’ve been thinking about this concept quite a bit recently — how content marketers should be more like product managers. Product managers are always thinking about the highest impact use of engineering time. Content marketing tends to take a much more “spray and pray” approach, which is the equivalent of product managers just saying “let’s build as many features as possible.” Horrible idea. I spent some time fleshing out my ideas a little more here: https://medium.com/@janessalantz/what-does-the-future-of-content-marketing-look-like-spoiler-far-less-content-812ac1512902#.t2p67xt95