Janessa Lantz
1 min readSep 1, 2016

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So far, with the people I’ve been talking to, this idea seems to really resonate. Producing volumes of low-impact content is soul-sucking. No one reads it or cares, it gets zero attention. For anyone that has been doing that approach for any amount of time, the idea of doing far less (but making bigger investments in each piece) seems to really resonate.

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Janessa Lantz
Janessa Lantz

Written by Janessa Lantz

Building the marketing team at dbt Labs

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