Janessa Lantz
1 min readJan 23, 2017

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Thanks for the kind words, Sam. I glad you found it helpful. I feel like I learned these lessons the hard way and have to keep going back to them and saying, “Yes, this is still the right way to do content marketing.” It’s so easy to get caught up in the lure of the editorial calendar that demands more and more and more content.

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Janessa Lantz
Janessa Lantz

Written by Janessa Lantz

Building the marketing team at dbt Labs

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