things that are more important than 1 million monthly blog views
It seems like every month there is another post from another marketing team about how they hit the all-important 1 million monthly views metric. I get it. It’s super impressive. I wish I could claim being the editor of such a successful blog. One million monthly views is always great for a resume, but that doesn’t mean it’s where your marketing efforts should be focused right now.
At an early-stage company, you can probably afford to make your marketing truly great in one area. That choice should not be based on what other marketers are yammering on about (we are the chattiest profession out there. Lots of opinions). Your allocation of marketing resources should stem directly from your product positioning and ensuing go-to-marketing strategy.
So a quick reminder for all of us of some things that might be far important to your business then 1 million monthly blog views…
Product marketing
Tomasz Tunguz wrote a great article recently about the most frequent mishire in startups. His take? It’s a head of marketing that doesn’t spend time on product marketing:
Though the startup may have achieved product market fit, the company may not understand the fit. Who is using the product and why? How does the buyer journey evolve with…
