Thoughts on ticketing strategy

Janessa Lantz
3 min readJan 28, 2020

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We’re in the process of planning our first annual conference for our open source product, dbt. So I’ve been thinking a lot about ticketing strategy — pricing, promotions, etc.

I wanted to share my thoughts on this on the off chance that it would be valuable to someone else, or (even better) there are folks out there who can bring additional nuance to my current thinking 🤗

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