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Value Proposition Development
This post is part of the Brand Messaging for Startups Framework, an open-source marketing project. Contributions are welcome :)
📎 Template: Value Proposition Development
Let’s just get this out of the way right up front, developing a strong value proposition is difficult. There are three good reasons for this:
- A strong value proposition comes from a deep customer understanding. This takes time.
- A value proposition comes from a differentiation strategy. Often times companies will start with a value proposition template before they’ve done the hard work of understanding where they fit into the marketplace.
- Your product is wonderful and complex and you want to say all the great things about it. A good value proposition only focuses on one thing. That narrow focus is painful.
But getting this right is also incredibly valuable. A value proposition is a crisp statement about how your business delivers differentiated value. With a strong value proposition, tech marketers can exponentially increase the impact of every brand interaction.
See what I did there? That’s a value proposition for a value proposition. In this post I’m going to walk you through a step-by-step process to help you develop a strong value proposition.
