What I keep forgetting about marketing communications

Janessa Lantz
3 min readFeb 21, 2020

We had a big product launch last month that involved pricing changes. And I found myself in a pretty typical situation––we needed to send an email to our current customers letting them know how the changes impacted their monthly payment.

This is not a super special or even particularly interesting marketing problem, but in this instance the work just went really, really

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