What I keep forgetting about marketing communications

We had a big product launch last month that involved pricing changes. And I found myself in a pretty typical situation––we needed to send an email to our current customers letting them know how the changes impacted their monthly payment.

This is not a super special or even particularly interesting marketing problem, but in this instance the work just went really, really

--

--

--

Building the marketing team at dbt Labs

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Janessa Lantz

Janessa Lantz

Building the marketing team at dbt Labs

More from Medium

3 Effective Storytelling Secrets for Marketers

How To Make Your Social Media Content Stand Out

4 more marketing mishaps

How to make your affiliates post more often: Affiliate Activation Guide