Yes, EXACTLY what I’m saying :)

→ “The actual strength of your product is the primary driver of conversion and engagement (ie that’s where the $$ comes from), and I have to assume you care about that. You want to not only WOW but more importantly satisfy your consumer or your success will just stop at a temp bump in traffic. There are cases out there of web sites being mentioned on Oprah yet they ultimately failed. Just sayin.”