Over the next 24 months, the marketing team at dbt Labs is going to triple. We expect to grow from about 10 marketers and support folks (front-end engineering, design, analytics, ops) to somewhere in the 30s. …

dbt Labs is an extremely community-oriented brand, and this means we end up doing marketing in some fundamentally different ways. One of the biggest differences is in how we do new things. We began planning the first dbt user conference late in 2019. At the time I was still marketer…

Benedict Evans wrote a great article recently and it’s been bumping around in my brain quite a bit: Solving online events. Nothing in here is particularly brilliant. He’s just saying out loud what most companies ignore as they continue to schedule multi-day “virtual conferences”. Conferences are a “bundle” of networking…

My comfort zone is “aggressive editor.” I have no problem just jumping in, making changes, and getting a piece to where it needs to be. This is a useful mode to work in when you have publishing deadlines to hit. …

At some point, every marketer gets this request. This request almost always means, “We need to send a press release” and that is almost always a waste of time. I’m going to assume you know why a random press release won’t solve your problem and move on from there. Let’s…