Janessa LantzThe three modalities of marketers (and a proposal on how they could improve hiring)Hiring marketers is hard.5 min read·Feb 20, 2022--1--1
Janessa LantzWhy you (yes you) should consider joining the dbt Labs marketing teamOver the next 24 months, the marketing team at dbt Labs is going to triple. We expect to grow from about 10 marketers and support folks…8 min read·Aug 19, 2021--7--7
Janessa LantzHow we do new marketing things at dbt Labsdbt Labs is an extremely community-oriented brand, and this means we end up doing marketing in some fundamentally different ways. One of…3 min read·Apr 27, 2021----
Janessa LantzWhat makes a digital conference remarkable?Benedict Evans wrote a great article recently and it’s been bumping around in my brain quite a bit: Solving online events. Nothing in here…3 min read·Jul 20, 2020----
Janessa LantzHow to coach new writersMy comfort zone is “aggressive editor.” I have no problem just jumping in, making changes, and getting a piece to where it needs to be…5 min read·May 19, 2020--1--1
Janessa LantzHow to respond to the dreaded: “Let’s do some PR for this”At some point, every marketer gets this request. This request almost always means, “We need to send a press release” and that is almost…5 min read·Mar 26, 2020--1--1
Janessa LantzWhat I keep forgetting about marketing communicationsWe had a big product launch last month that involved pricing changes. And I found myself in a pretty typical situation––we needed to send…·3 min read·Feb 21, 2020--1--1
Janessa LantzThoughts on ticketing strategyWe’re in the process of planning our first annual conference for our open source product, dbt. So I’ve been thinking a lot about ticketing…·3 min read·Jan 28, 2020----
Janessa LantzStart with a hiring plan, not a job descriptionOne of the most valuable lessons I took away from my time at HubSpot is how to run a good hiring process. I’m at a ~16 person startup now…·5 min read·Jan 12, 2020----
Janessa Lantzthings that are more important than 1 million monthly blog viewsMarketers love writing about how they built big blogs, and while these stories are cool, it doesn’t mean the strategy is right for you.·4 min read·Jan 3, 2020--1--1